Alter Sense® is a streetwear brand that represents the relentless pursuit of dreams and passions. The confidence and certainty you carry along your journey is more than just the calling. It's your Alter Sense®. Our unique paths shape the way we express ourselves. I design timeless garments with nostalgic value, offering a fresh take on classic looks inspired by vintage music, pop culture, and nods to 90s Catalogue Styles.
Alter Sense® represents the inner knowing and sense of certainty a person has about pursuing their passion. We never know how we know, but we just know. We all embark on our own unique paths and celebrate this journey through how we express ourselves. Alter Sense® is the manifestation of where my path has led me and is officially a registered trademark.
The logo perfectly embodies the spirit of Alter Sense® because it carries a nostalgic value that echoes the grunge culture of the 90s and the energy of the early 2000s. It was created during a time when I truly began to refine my music and fashion taste. The initial plan for the logo was to find a creative way to align it with music and fashion. My solution was to showcase intricately designed aesthetic look books using carefully selected stock images that feature fashionable young adults. My objective was to prototype and visualize the logo being used in connection to fashion. Each look book served as a creative challenge and aesthetic check point while incorporating the visual elements of my personal brand.
These look books were curated online with music and publicly introduced as Alter Sense®.
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